Donors and supporters are often the most important individuals in an animal welfare organization. Their donations and insights can help shape an organization’s direction and can even help move the organization forward. But how can you reach more supporters? What can you be doing differently to maximize your brand viewership?

Here are 3 keys to reaching potential donors using PR:

  1. Social Media

Social media is the bread and butter when it comes to reaching a target audience. By making posts that target potential donors and using keywords to boost website traffic, your organization can fine tune which potential donors you target and how your message is delivered.

  1. Blogs

Blogs are the easiest way to get a message across to donors. By posting weekly or even monthly blogs, you can help boost keyword search optimization and boost SEO. By posting your organization’s values, mission, good works and even recent media coverage, you can be sure that readers, including potential donors, are receiving your message.

  1. Press Releases

One of the fastest and sure-fire ways to get news out and target a specific audience is by issuing a press release. A press release can be about a recent funding round, new hires, partnerships, good news and more. Press releases can not only spread your organization’s news, but like blogs, they are also a great way to add keywords and phrases to boost SEO and route digital traffic back to your website.

PR is a great way to reach potential donors, but it can often be time consuming and feel like you’re throwing time into the pit with no direction. Luckily, there are experts out there who are PR pros like those at Orange Orchard. At Orange Orchard, we understand the ins and outs of animal welfare public relations, and we know how tricky it can be to reach a target audience.

If you’re ready to take your PR efforts to the next level, give us a call at (865) 977-1973 or visit our website.