Whether it’s a fundraising campaign for a nonprofit or the launch of a new cruelty-free consumer product, a public campaign in support of animal welfare isn’t easy. Communicating with your target audience about potential suffering can be a drag. It takes a thoughtful approach and strategic vision to inform and inspire action at the same time.
Thankfully, it’s not something you have to do on your own. Next time you need to connect your message with the public, consider choosing an experienced animal welfare public relations agency such as Orange Orchard to help out.
Here are three reasons a partner specializing in animal welfare PR can offer outstanding results for your effort:
- Expertise: It doesn’t always take specialized knowledge to provide effective PR. But an agency with existing knowledge of animal welfare issues has unique tools and perspectives that will help you better promote your cause. They can quickly and effectively navigate the networks and information infrastructure of the industry. They won’t be learning on the job, and they’ll have leverage that less experienced agencies don’t.
- Connections: Public relations is an industry built on relationships. An agency that has already established professional connections throughout the animal welfare world can get more done in less time, providing results and value.
- Credibility: Expertise and connections add up to credibility. With a trusted, proven PR partner who has demonstrated thought leadership and professionalism, media outlets, consumers and other audiences will immediately recognize and appreciate the informed, comprehensive campaign you’re able to deliver.
People who are involved in a cause or campaign care deeply. They deserve partners who share their values and understand the space in which they work. Orange Orchard can help. Call (865) 977-1973 or contact us online.