With a young, developing market for green technology, now is the time to jump on a public relations campaign to set your sustainable innovation ahead of the upcoming competition.
When launching a PR campaign, it’s important to apply some important strategies to ensure you earn solid, relevant and broad, yet directed, publicity to set the tone for your brand.
Consider these three steps when launching a green tech public relations campaign.
Be transparent
When launching anything, it’s important to let your audience know relevant details. You don’t want to start out your campaign hiding anything or misleading anyone. Don’t make promises you may not be able to keep or indicate anything other than the truth. Particularly as a brand that stands for something noble like sustainability, it’s vital to embrace the characteristic of transparency to fit that personality trait.
Back your purpose
Your audience wants to get behind an initiative that serves the greater good. Highlight the purpose of your innovation to incorporate into your brand message and show the research you’ve done for a more compelling campaign.
Consult with professionals
The importance of a PR campaign should not be overlooked. This will set the tone for your brand, and you want to make sure you do it the right way. From your first press release to your social media, a team of public relations pros will ensure a successful campaign.
Ready to start share the good news of your sustainable innovation? Give Orange Orchard a call at (865)977-1973 or visit us online today.