Ecotourism is an exciting, booming industry full of possibilities – and potential challenges.
There’s the unpredictable nature of wild, remote locations with limited communication and connectivity. On top of that, some popular destinations are dramatically changing as a result of climate change.
For many ecotourism providers, however, one immediate threat trumps all the others. In such a fast-growing field, it’s getting more difficult to stand out from the competition and establish authentic, lasting relationships with travelers.
Tourists who are concerned about the sustainability of destinations they visit – and the environmental impact of how they get there – can be very particular and demanding with their spending decisions. They research their options and weigh their choices. It takes a thoughtful, strategic vision to connect with them meaningfully.
Ecotourism public relations can help travel entrepreneurs distinguish themselves in a crowded market. Partnering with a specialized PR agency like Orange Orchard can help businesses build brand identity and awareness and share their brand’s journey with customers.
But don’t just hire the first PR agency that claims to specialize in ecotourism. Here are some things to look for when exploring reputable ecotourism agencies:
- Experience: Watch out for agencies jumping into the ecotourism space to take advantage of its growth. Expect your agency to have a proven track record working with successful ecotourism partners.
- Passion: Ecotourism is built on relationships with customers who are looking for meaningful experience. A good ecotourism public relations firm is made up of people who are as committed to your mission as you are.
- Results: A proven, committed agency will deliver the results you’re looking for. One way to measure whether you’re getting experience and passion from your agency is to look at what you and your customers are getting out of the relationship.
Orange Orchard, a trusted leader in sustainable PR, can help your destination or service build an authentic brand identity that connects with thoughtful travelers. Contact us online or call (865) 977-1973 to fine out more.