One of the trends that businesses are embracing is finding ways to either give back or contribute to animal welfare causes. This is great news and a wonderful way to show your customers and clients that your business cares about the things they care about too. But how can your business get this important message to the right audiences?
By partnering with the right animal welfare public relations agency like Orange Orchard, your animal welfare initiatives will get the coverage they deserve, and at the same time, your image as a responsible and caring business will get a boost. But one thing to keep in mind is that consumers are super savvy and sensitive to businesses who pretend to care, but offer very little in the way of substance. So, hiring a professional PR agency with years of promoting animal welfare initiatives will benefit your business with the right kind of attention and highlight your programs by:
- Creating press releases that grab the media’s interest. Press releases are not created equal, and only the most skillfully written releases get coverage from media outlets. With so many businesses vying for attention from consumers who care about animal welfare issues, your initiatives could get lost in the shuffle unless you choose the right PR partner.
- Promoting you as the expert in your field. When you speak about your area of expertise, and also promote your animal welfare causes, you want consumers and customers to know about it, right? Posting your comments or story on your website and social media is great, but the people seeing it already know your company. The only way to reach a wider audience, and gain new leads, is to have your story in the news or on a major industry website. Orange Orchard has the ability to make that happen.
- Obtaining speaking engagements at high-level trade events. Even during the pandemic, trade conferences and meetings still carried on, although many went virtual. However, becoming a featured speaker at these events still garners special significance within the industry and through your engagement your animal welfare PR initiatives will receive wide attention.
Orange Orchard is dedicated to promoting businesses interested in animal welfare and the planet. If you are thinking about hiring a PR partner to promote your brand’s animal welfare efforts, give us a call at (865) 977-1973.