One of the amazing things about parenting is watching your kid’s opinions and perceptions change over time. My son, now age 11, once wrote a school paper about why people should definitely eat meat.

So, imagine my surprise when he got in my car last week and told me the topic of his latest paper: reasons why traditional zoos and circuses are cruel to animals. On the drive home, he explained to me what animal welfare advocates have professed: that wild animals held in captivity exhibit unnatural and distressed behaviors, showing they’re not happy behind bars.

Awareness of animal welfare issues is rising, and my son is just one example. Many countries and states are banning animal testing or circuses with live animals. New York City recently opened the nation’s first dedicated animal welfare office.

If you’re championing an animal welfare foundation, the time is right to put animal welfare public relations to work and make life better for all creatures. Here are some ways that you can make the most of changing minds.

Be the Expert

As more governments enact legislation protecting animal welfare, the media will continue to report on those developments. News outlets look for articulate, passionate experts to be sources or commentators on these topics. Offering your foundation’s leadership as an animal welfare expert will gain more exposure for your cause and build trust in your foundation.

Tweet About It

Social media isn’t just for selfies anymore. In fact, many battles of public opinion today are won or lost on social media. Thoughtful, topical input on about emerging animal welfare issues can grow trust and support for your foundation in this fast-paced online world.

Make the News

If you play your cards right, you won’t just be commenting on the news — you’ll be making the news. As support for your foundation grows, you’ll be able to open that wildlife sanctuary, get that legislation passed, or exceed your annual giving goals. When that happens, be sure to spread the word and get the headlines you’ve always wanted, setting the stage for even more growth.

Middle schoolers aren’t the only people changing their minds about animal welfare. The public is primed to hear and care about your cause. If you’re ready to leverage their interest to benefit the animals you love, Orange Orchard would love to hear from you. Just call us at (865) 977-1973 or contact Orange Orchard online.