You’ve done the research to focus your advertising dollars for your vegan or plant-based product on reaching the right audiences but are still not seeing the types of results you thought you should.
It may be time to budget some dollars toward a vegan public relations agency that can help you garner some earned media coverage to push your sales to the next level.
It probably comes as no surprise to anyone that consumers don’t trust paid-for advertising nearly as much as they trust third-party reporting. Earned media is free publicity in the form of an accepted editorial or stories written by a reporter or other third-party writer.
In fact, according to Nielsen, 83% of consumers trust recommendations from people they know and two-thirds of consumers report that they trust the opinions of newspaper magazines and editorials. However, a whopping 96% say they don’t trust paid advertising at all.
Because of this trust deficit, a public relations strategy that includes earned media helps you:
Offer more credibility to your brand than advertising alone
Building relationships with news and trade media in your market can help establish your brand as a reliable product worthy of your audience’s trust. If your company is considered a worthy source for news stories, consumers will soon identify your brand as credible.
Establish you as a thought-leader in the industry
In addition to adding credibility to your vegan products, having you or others in your company considered the experts in your industry helps your brand gain the trust of consumers.
Gain more traction with your own blog and social media accounts
Repurpose your earned media by publishing links to your interviews or articles on your company’s blog and social media accounts. This builds your reach across several mediums and helps promote your positive reputation.
A vegan pr agency like Orange Orchard has already built a trusting reputation with members of the media who cover the plant-based industry. Our team knows who to contact to start placing your credentials and accomplishments in front of the right authors in the right markets.
If you’re ready to start getting in on reputable earned media coverage and the benefits it brings, it’s time to call Orange Orchard and let our professional team of vegan-friendly authors and media specialists go to work for you. Contact us via our website or call us at (865) 977-1973.