Sanctuaries can make a world of difference for individual animals, in some cases for entire species—yet in order to amplify their impact, it’s necessary to have the right resources in place. Because most animal sanctuaries are organized as non-profits, this typically means a robust and concerted fundraising effort.
Building and maintaining a database of financial donors can be tricky, but there are certain strategies that can help. One of the most forward-thinking and effective ways to enhance animal sanctuary fundraising is by partnering with an experienced public relations company—specifically one with ample experience running animal-related public relations campaigns.
How Public Relations Campaigns Improve Fundraising
There are a number of ways in which public relations campaigns can help generate more funding for an animal sanctuary, or really for any wildlife-focused nonprofit. Consider a few of the primary advantages.
- Raising awareness. One of the main reasons why people don’t donate to animal sanctuaries? They simply aren’t aware of the need. Public relations campaigns can serve to educate the broader public, not only alerting them to the beauty of specific animal populations but also informing them about the prevalence of animal abuse, neglect, or endangerment. In short, public relations campaigns pinpoint the very reasons why animal sanctuaries are needed, and why fundraising is essential.
- Celebrating success. Donors typically like to have some assurance that their contributions are being well-spent, used judiciously to achieve a positive impact. Public relations campaigns can be helpful here, too, showcasing successful efforts to rescue, protect, rehabilitate, or even rehome different animals. Using a public relations campaign to highlight individual animal journeys helps donors see that their contributions can make a tangible difference.
- Leveraging media. In order to effectively raise awareness or celebrate success, animal sanctuaries need to reach large audiences with their story. While traditional marketing goes a long way, it can’t replicate the effectiveness of public relations at connecting with the media. Highlighting animal advocacy via trusted media sources is one of the surest ways to boost awareness and increase confidence.
Choosing an Experienced PR Partner for Your Animal Sanctuary
For animal sanctuaries looking to improve their fundraising efforts, public relations can be invaluable—especially when guided by a company like Orange Orchard. We have a proven track record working with sanctuaries, shelters, pet brands, and animal-related franchises, creating public relations campaigns that make a meaningful impact. Learn more by contacting us online, or by calling 865-977-1973.