“If you do the work, you get rewarded. There are no shortcuts in life.”

That quote came straight from one of the greatest basketball players to ever live, Michael Jordan.

Granted, Jordan was even more famous for his on-court efforts than his off-court sound bites. But that statement, like many from No. 23, can be applied to any aspect of life – even sustainability efforts that result in green technology.

If you’re working to advance sustainability within a specific industry, then you certainly understand the latter part of Jordan’s quote.

When it comes to energy efficiency in different spaces, there is no shortcut.

And if, after countless days, months or years of thinking, figuring, and testing to shape a certain product within your industry, you finally develop something revolutionary? There is no better feeling in the world.

But that feeling, like the non-sustainable resources we use far too often, may not last forever.

What could last forever, though, or at least through the entire lifespan of your business? Brand recognition.

And that’s where green tech public relations come into play.

With our experience in energy efficiency and sustainability, our sustainability PR team at Orange Orchard can take your planet-friendly company to the next level, regardless of your industry.

Moreover, we can achieve that aforementioned recognition with a customized, strategic PR communications plan that includes efforts like:

  • Targeting specific audiences to spread the message of what you’ve been doing in the sustainability space
  • Positioning you for awards you deserve, thereby attracting investors to what you’re building
  • Helping you manage your achievements and working with you to steer that success into an even brighter future

By using those building blocks and the expertise within our team, we can turn your layups into slam dunks the entire world will see.

Give our Orange Orchard team a call at (865)977-1973, or visit us online. Together, we’ll build your brand into the Michael Jordan of green and sustainable technology.