My first experience with volunteer work dates back 20 years when I spent a summer at my hometown animal shelter. Admittedly, I didn’t realize how much assistance these organizations needed until I had this experience. Aside from a constant need for steady donations, I quickly learned how much help was needed, like more volunteers and adoption support, for example.
Even the most dedicated and well-known organizations can face challenges in reaching a broad audience, maintaining finances and generating adequate volunteer support. But, that’s where an experienced animal welfare public relations team can create a positive impact by enhancing the visibility, credibility and influence of your organization. Whether you run a local animal shelter or a marsupial sanctuary, here’s how PR can help:
Building awareness through messaging
PR efforts can include press release development and distribution, blog creation and social media campaigns highlighting your organization’s biggest successes and needs. By sharing stories that people can feel, you’ll create urgency and a powerful call to action. Our team of media relations and content specialists can craft compelling narratives that will build emotional connections with the audience and communicate the value of animal welfare in a way that matters to them.
Utilizing PR to build new relationships
One of the most powerful tools our PR professionals use is media relations. Building relationships with journalists and editors can amplify your organization’s message and share it with your audience. Media coverage can help the organization gain exposure to a wider audience far beyond its immediate supporters, which can help lead to more volunteer support and more donations to support your cause.
With the right animal welfare PR strategy, your organization can turn its mission into a movement. We’re here to help and ready to get started when you are. Give us a call at 865-977-1973 or visit us online today.