How to Pick the Right PR Partner for Your Animal Welfare Organization

by | Jan 29, 2025 | Animal Welfare

It’s your mission to make the world a kinder and better place for animals. Your organization pours its heart and soul into creating meaningful change. But when it comes to sharing that message and amplifying your impact, you might find yourself needing a little extra help.

That’s where an animal welfare PR agency can play a big role in getting your message to the right audience. Forbes recently wrote about how choosing the right PR partner can help you tell your story and reach people who care about your cause just as much as you do.

Below are some key factors to keep in mind when searching for a PR partner:

Look for a Like-Minded Agency

  • Your organization’s values are unique, and your PR partner should share your passion for animal welfare. A like-minded agency won’t just understand your mission, they’ll believe in it.
  • They’ll know the importance of promoting your work ethically and authentically, whether that’s highlighting campaigns, fighting for animal rights or showcasing cruelty-free initiatives.

Experience Matters

  • While many agencies might offer similar services, expertise in animal welfare and nonprofit PR makes all the difference. It’s important to determine whether the agency has a proven track record of working with organizations like yours.
  • When you partner with an agency that specializes in animal welfare, you’ll benefit from their experience and industry connections. Whether it’s securing media coverage in niche publications or crafting messaging that resonates with your target audience, an experienced team knows how to deliver results that matter.

The right PR agency will feel like an extension of your team. They’ll be invested in your success and work alongside you to achieve your goals. At Orange Orchard, we’re passionate about helping animal welfare organizations like yours make a bigger impact.

We’ll treat your story like it’s our own because we believe the world needs to hear it. If you’re ready to take your organization to the next level, let’s talk. Call us at (865) 977-1973 or contact us online.