I get it. Most nonprofit organizations allocate less than 5% of their budget to PR and marketing campaigns. Why? Because doing good works and paying the electricity bill take priority over public relations and social media marketing. It can be hard to juggle those necessities with the funds that you have, but it is also extremely important for your nonprofit to have an adequate budget for PR and social media marketing. Here’s why:
- Volunteers — Nonprofits heavily rely on volunteers to meet basic operational demand. Public relations can help you promote your positive public image in the media which will generate more volunteer interest for current and future projects. Additionally, using social media marketing can also generate more interest in your cause as well as become a useful tool to organize volunteers for an event.
- Education — Public awareness of your good deeds and efforts helps generate more donations and an overall understanding of your cause. Public relations can help you stand out in a crowded nonprofit world. Plus a little money can go a long way when it comes to Facebook advertising and getting your cause in front of more people.
- Donations — Spreading awareness of your cause through public relations will help generate more donations for your good works and deeds. Adding a “Donate Now” button to your Facebook page and running donation campaigns through Facebook can increase your overall donation percentages.
If you’re not social media savvy, these tips could seem a little overwhelming. That’s where we can help. At Orange Orchard, our experts in nonprofit public relations and social media marketing are here to help your nonprofit succeed this year. Email us today to discuss how we can stretch your budget a little further to generate more visibility, engagement, and donations.