No organization is perfect. No matter if you have 1,000 donors or just two, there is always room for improvement when it comes to reaching your goals. With more and more animal welfare organizations looking to grab the attention of donors, one pain point that many in your industry are facing is increasing brand awareness and notoriety. According to Cause IQ, there are approximately 44, 288 animal organizations in the U.S. Donors prefer giving money to nonprofits that are established so they know their money is going toward a good, honest cause. Even the most loyal animal lovers vet their options.
So, what can you do to ensure donors recognize your organization as one of the best choices available? One option is partnering with an animal welfare public relations agency, like Orange Orchard. Our experts have years of experience working with animal welfare organizations to promote their message of a kinder world for all animals.
There are a few ways that our animal welfare PR specialists can help you overcome your organizational pain points. Using proactive media outreach, our experts will pitch story ideas to trusted journalists in the animal welfare space to earn media opportunities for you or your staff. You are the expert when it comes to animal welfare, so it’s important for you to be the one to spread your message. Appearing in trusted publications will help increase your brand awareness as well as establish you as a leader in your space.
In addition to proactive media outreach, our experts can develop professionally written press releases to help garner the attention of journalists as well. Journalists across the board are extremely busy with newsrooms shrinking with each passing day. These releases give journalists a quick go-to when looking for story ideas. These error-free pieces of content can also be printed as-is, making it easier for publications to run.
If you are ready to eliminate your pain point for gaining organizational awareness, give our experts a call at (865) 977-1973 or contact us online.