When a product designer wants to show how the product solves real-world problems, the company generally writes a case study.
Case studies provide tangible examples of how a product or service has addressed similar challenges faced by other customers. As a result, they are an excellent method to convert leads into sales.
But case studies aren’t the only thing for-profit industries can use to showcase their products. They can also be a way for you to showcase the good work your wildlife foundation does.
With all the work you have to do to keep the foundation running, researching and writing a case study might not be something you have the time to tackle. But if you work with a reputable public relations agency to plan an animal welfare public relations strategy, you’ll have a partner to help.
Building Your Credibility
You may think that case studies are just another marketing arrow in your quiver, but they are more than that.
According to Forbes, case studies are one of the best ways to add credibility to your brand. And it can be particularly motivating when your audience isn’t as familiar with your nonprofit as they are with others.
For example, most people are familiar with their local animal shelter. They can go there and learn quickly how many animals are adopted each year. That gives them an idea of the success of the program.
But with a wild animal foundation, adoption isn’t an option. Your case studies should demonstrate how many animals have been rescued or nursed back to health.
Public relations is the art of telling a story to build a meaningful relationship. That’s why case studies are so effective in building credibility. They are a demonstration of your foundation’s tangible impact on a wild animal’s life.
Providing an Emotional Connection
Case studies should be crafted to tug at the heartstrings of your target audience.
When we read about how deforestation or hunting affects wild animals and their habitats, we often feel powerless. But when we read how someone is making positive changes to improve this, we feel more confident.
Providing your target audience with a gripping story of the problem and how your foundation’s efforts have made a difference compels them to donate or volunteer. They want to be a part of the solution.
You may have several stories to choose from, but having the time to write them can be a problem. As a busy official, you should prioritize running your foundation.
That’s why you need a PR agency like Orange Orchard.
PR agencies employ content writers who have worked as journalists and marketing communication professionals. They know how to pull together well-crafted case studies to help convey your efforts to the public.
So, start telling your story today. Call the professionals at Orange Orchard at (865) 977-1973 or contact us online. It’s our goal to help your wild animal foundation make this a kinder world for all creatures, great and small.