Every nonprofit entity that has to raise donations to survive knows how important making an impact can be.
Whether you’re trying to get in front of the right audience or whether you need to ensure your cause is sending the right message, the impact you have can directly affect your fundraising.
And one of the best ways to make a bigger impact is to follow a strategic nonprofit public relations plan. This strategy includes telling your story, raising more awareness about your cause and building your credibility.
Tell Your Story
Researchers believe that human beings are hardwired to respond to stories because they are “sticky.” We remember them as a result of this.
At its core, public relations is about telling a story. While marketing and advertising are more about statistics and reach, PR exists separately because it works to make your brand memorable.
Stories create emotional connections that help your nonprofit interact with the people it needs to reach. People may not always remember what you said, but they often remember how your story made them feel.
Getting your brand the attention it deserves by sharing authentic stories about your nonprofit and the groups it helps is crucial to your survival.
In telling your organization’s story, you also begin to build the awareness you need to reach the right donors.
When you create a story that resonates with your target audience, you’re more likely to motivate them to take action. Whether that action results in donations or in recruiting volunteers, the end result is that you raise awareness about your cause.
PR is also crucial in helping you build your reputation, particularly among key stakeholders and donors. It helps you showcase your nonprofit’s achievements and vision, which instills confidence in your brand.
A stellar reputation not only helps you raise the donations necessary to fund your cause, it also builds goodwill toward your nonprofit. When donors know you have earned the respect of others, they’re more likely to entrust their money and time to you.
That’s why you need a PR team that knows how to tell your story and build your credibility. At Orange Orchard, our team of seasoned writers will tell your story while our media relations experts raise awareness about your cause.