To say that most people love animals would be an understatement. According to a recent article on Forbes Advisor, 66% of U.S. households (86.9 million homes) own a pet with dogs being the most popular choice (65.1 million U.S. households). Millennials make up the largest percentage of current pet owners at 33%, followed by Gen X at 25% and baby boomers at 24%. With so many individuals in the United States loving animals, it should be easy for you to garner the donations and volunteers you need to succeed, right? As an animal welfare organization, you already know that isn’t true.
The problem is there are thousands of animal welfare organizations in the U.S. alone. Those organizations are vying for the same donors and volunteers as you are. With the landscape being so crowded, it makes it difficult for you to get your brand message above the noise and into the ears of your target audience. But your animal welfare organization is just as important as the others in the field. Partnering with a PR agency that specializes in animal welfare public relations can be a difference maker.
Reminiscent of Scooby Doo favorite Scrappy Doo, animal welfare PR agencies, like Orange Orchard, can provide your organization with a little “puppy power” to help give you the boost you need to increase your brand awareness. Our experts do this by proactively reaching out to trusted media outlets with story ideas that showcase your organization’s message and expertise. From animal welfare online and print publications to podcasts, our experts utilize proven strategies to secure opportunities on these platforms.
In addition to pitching story ideas to the media, our team can also create ready-for-print content that can be used to garner opportunities as well. Whether it’s announcing the latest fundraising event or new leadership on the team, our writers can create press releases to give your story a leg-up over the competition. Our writers can also develop blogs for your website and social media calendars for your social media accounts, helping increase engagement with your audience.
If you are ready to partner with a group of like-minded people who share your love for animals and can help increase brand awareness, give our team a call at (865) 977-1973 or contact us online.