Interest in veganism and plant-based diets will continue to grow in 2021. According to Acumen Research & Consulting, the global vegan food market is expected to reach around $24.3 billion by 2026. So, it’s more important than ever to execute a plant-based public relations strategy to ensure your brand is getting the visibility it deserves.
More and more Americans are adopting a flexitarian diet as a way to test the vegan waters, as they recognize that they must be more responsible with their food choices. While die-hard vegans might consider this a cop out, there’s an opportunity for more inclusive vegan brands to play off this dieting approach to the benefit of both the cause and their customers.
You don’t have to shame people into becoming vegan, and in fact, it’s probably the worst possible way to approach these curious customers. Instead, your message should be inclusive and focus on education and how gradual steps can help introduce more people to the benefits of veganism without making them feel like an outcast or horrible person for not making an immediate switch. If you’re a plant-based or vegan brand looking to scale in 2020, we would love to talk with you. Contact Orange Orchard today at (865) 977-1973.