As a nonprofit animal welfare organization, it’s likely that your work provides a positive benefit for animals. Whether that’s rescuing injured orangutans or rehabbing gorillas taken from the wild, your story needs to be told, and you should be proud to share it. Sharing the news can help draw attention to both the success of your organization and the issues that surround animal welfare.

For example, the Associated Press reported on four lion cubs orphaned during the war in Ukraine arriving safely at a Minnesota animal sanctuary. The AP also reported on the last brown bear being held in captivity in Albania being rescued by an international animal welfare organization. Both stories showcased the positive effects of animal welfare while also drawing attention to major animal concerns.

When it comes to promoting all the positive work you are doing for animals, it’s important to partner with a PR agency that specializes in animal welfare public relations. Agencies, like Orange Orchard, share your passion for animals and have extensive experience working in the animal welfare space. Our experts are dedicated to ensuring your amazing news gets the attention it deserves.

Our media relations experts use proactive media outreach to pitch your stories to trusted publications in both the animal welfare space and on a regional or national level. Our team works to secure media opportunities that will allow you to spread your narrative regarding your animal welfare goals and the work you’ve done to accomplish them.

Our content team can also develop ready-for-print content to highlight some of your great work. By developing a message that is geared toward animal lovers and potential donors, our team is garnering interest in your organization and the positive benefits it has on animals.

If you are ready to partner with a PR agency that can develop an excellent animal welfare public relations strategy that focuses on sharing your good news, give our experts a call at (865) 977-1973 or contact us online.