Plant-based products and foods are available for a specific group of conscientious American consumers that’s quickly growing. In fact, meat alternative sales in North America have grown 37% from 2017 to 2019, according to the International Produce Group.
Reaching a mainstream audience with your up-and-coming vegan product can be difficult with all that competition because it’s not always easy to get your product in front of the right eyes when you’re fighting with so many other growing brands.
But never fear; a vegan public relations agency that understands exactly what you’re trying to do – and why you’re doing it – can help.
Good PR Keeps Your Brand Messaging Focused – and Unique
A good PR agency won’t let your brand get bogged down in colloquial terms and jargon – and, conversely, your PR reps won’t let your voice drown in the rest of your competitors’.
Instead, they will work closely with your team to make sure your messaging is clear (even to non-vegan consumers), and that you stand out from the crowd with every press release you distribute, every social media post you publish and every speaking engagement you secure!
Good PR Will Help You Tell Your Story
A vegan PR agency will understand that if you’re promoting a plant-based product or food, you likely have a story to tell: The story of your decision to promote veganism and, ultimately, how your company was born.
And the best marketing strategies don’t usually come from facts and statistics – they usually come from stories. Let good PR help you tell yours.
Your PR agency should specialize in what matters to you and your company. That’s why it’s important to choose one that cares about plant-based products and food as much as you do.
At Orange Orchard, we’re vegan owned, and we believe that every time a plant-based organization or company wins, we all win. And we want to help you tell your story and share your vegan product. Contact Orange Orchard online to find out more, or call us at (865) 977-1973.