With all of the organizations clamoring for attention in the animal welfare space, it becomes difficult to communicate an individual group’s message and needs in an effective way. That is where launching a comprehensive wildlife foundation PR campaign can produce big results.
Opportunities abound for wildlife foundation PR
Most wildlife foundations utilize public relations when they have a large donation to announce or a new initiative to launch. But to see real benefits from PR, the effort needs to extend beyond the extraordinary to help the cause stand out and remain top-of-mind year-round. What might seem mundane to an organization could be fascinating to a broader audience, so they should think more broadly about their appeal. For example, members of a foundation include experts in the field, and wildlife foundation public relation teams can make full use of that expertise in their outreach.
Here are some of the opportunities Orange Orchard can organize for a wildlife foundation:
- Maintaining a press release schedule, where releases are produced on a regular basis and not only when there is big news.
- Arranging interviews and appearances for experts from the organization.
- Securing earned media article placements with industry and relevant publications.
What goals can public relations help accomplish?
There are many benefits an organization will see as a result of coordinated and consistent wildlife foundation public relations. Those may include:
- Building credibility
- Improving visibility.
- Highlighting impact.
- Increasing donations.
- Attracting high-profile supporters
- Connecting with potential board members.
- Growing your pool of volunteers.
- Managing crises.
An ongoing public relations campaign, led by a seasoned PR team like ours at Orange Orchard, enables wildlife foundations to sustain and even accelerate growth by promoting their habitat-preservation and lifesaving work for the world’s animal population. Contact us online or call us at (865) 977-1973 today to see what Orange Orchard can do for you.