What’s good for the planet can also be good for your plant-based restaurant brand. That’s because today’s environmentally aware consumers want to know you take sustainability seriously.
According to a landmark study by Cone Communications, 87 percent of consumers surveyed will purchase a product because a company advocates for an issue they care about.
This means that eco-conscious customers want to know the steps your brand is taking to protect the environment. An environmental public relations agency like Orange Orchard can help spread the word about your initiatives with plant-based restaurant marketing and plant-based franchise public relations.
One excellent practice your restaurant brand can implement is composting, an easy way to reduce your carbon footprint, generate customer loyalty and gain community recognition. It’s also good for the bottom line.
Composting is a great step we can all take as part of what the Rodale Institute calls “a down-to-earth solution to global warming.” Used in organic farming, it’s an effective way to sequester carbon. Studies have shown that a shift from chemical fertilizers to strictly organic farming could potentially capture all our global emissions. That would require a big paradigm shift, but it’s something everyone should encourage.
The EPA estimates that 60-80 percent of the garbage produced by restaurants is food waste. Not only can your restaurant save money on trash pickup by composting, it can produce beautiful, nutrient-rich fertilizer that can be donated to nonprofit organizations or your partners at local organic farms. Or you can use it in your own garden and landscaping!
How we can help
Composting is even easier for plant-based restaurants, which don’t have to separate dairy, meat or bones. They also have substantially less grease to keep out of the compost pile. For more information, here’s a simple primer on restaurant composting.
To find out how Orange Orchard can turn composting and other sustainable practices into a positive image with consumers, give us a call at 865.977.1973. We specialize in promoting cruelty-free, environmentally friendly and sustainable brands and businesses. We’re passionate about telling the stories of companies working to save the planet.