Running parallel to – and often fueling – the advancement of tech and software in the travel industry is the increasing demand for sustainable solutions. From greener destinations focused on conservation to methods of commuting with lower environmental impact, tourists are intentionally, regularly making better choices. If you’re responding to the trend with your own app or innovation in green technology, you’re not alone. Partnering with a seasoned ecotourism public relations agency can help you land the plane first.
At Travel Weekly’s Sustainability Summit, Google shared that although there’s been a 70% uptick in searches for sustainable travel this this year, 37% don’t actually know how to make good on their green intentions.
This means there’s a great opportunity to make a name for your eco-friendly travel tech by helping to educate the public, positioning yourselves as an authority in the space in the process. That’s a difficult journey to undertake on your own, but partnering with an agency experienced in both ecotourism and green tech public relations can help eliminate the turbulence.
Charting a course to multiple verticals
One challenge for a tech company specializing in ecotourism is audience focus. Do you spend more time trying to reach users for your new app through tech and business news, or do you try to increase traffic to your online guide to greener destinations by primarily advertising on travel sites?
What if you invested in a partner that could target mainstream, travel and tech media for you and execute campaigns that resulted in more earned – rather than paid – placement?
By combining proven PR strategies with experience across the verticals that matter, a specialist public relations team like Orange Orchard can secure the stories you need to establish credibility, trust and market share among travelers dreaming of making a difference during their explorations.
To learn more about how the right ecotourism public relations team – complete with critical green tech PR experience – can help you catch the eye of more travelers and make a difference for the planet, contact us at Orange Orchard today at (865) 977-1973.