Broadcast your brand’s commitment to animal welfare and benefit from changing public attitudes
Americans love animals. According to a 2017 survey, 68 percent of U.S. households have at least one pet. And our consumer decisions reflect how much we love the animals we share our lives with.
A growing number of Americans are choosing vegetarian or vegan diets, and plant-based and cruelty-free products are taking up more and more shelf space in grocery stores, big-box retail outlets and even fashion boutiques.
Sales of plant-based foods have increased exponentially in recent years and are expected to continue rising. The plant-based cosmetics market has more than doubled in the last five years, and more and more people say animal welfare is a top concern when making food decisions.
That’s good news for the industries that makes vegan and plant-based products. It’s more complicated for individual brands, though. Companies that offer plant-based burgers, dairy alternatives or cruelty-free cosmetics face more competition now than they ever have before.
How can cruelty-free brands distinguish themselves from their competitors? One way is public relations. Working with an agency that specializes in PR based on animal welfare and environmental responsibility can help your company in multiple ways.
- Reach a
broader audience
Products that respect animals aren’t a niche market anymore. With a good public relations strategy, your brand can turn its commitment to animal welfare into broad mainstream awareness. - Establish
credibility
With earned media coverage, press releases, strategic content and speaking opportunities, a PR team can position your company as a compassionate, innovative alternative to strictly bottom-line businesses that treat animals as widgets. - Increase
awareness
Consumers are ready to hear the message about animal welfare. They want to know more about the damage that animal agriculture and scientific testing cause, and they’re eager for brands that respect animals as sentient creatures with interior lives, individual personalities and deep emotional bonds. A PR team that’s experienced in animal welfare public relations can help you connect your message with the people who want to hear it.
Your company is part of the solution. Orange Orchard is an experienced global firm that specializes in animal welfare and eco-friendly public relations. Contact Orange Orchard today to find out how we can help you share your message with consumers, industry leaders and the media.