Going vegan has become a hot topic over the last two years. According to market insight company GlobalData, 70% of the world’s population is reducing their meat consumption. And as we recently noted in a former blog post, a lot of brands are starting to commit to offering more vegan and vegetarian options.
This is great news for your brand and for the animals. As the market continues to grow, a vegan public relations agency that shares your passion can spread your message in this exploding industry.
Here are four ways Orange Orchard can help:
- Polish your message: We’re right there with you when it comes to making a positive impact in the world. Considering how niche the vegan industry is (at least for now), you may need to take a different approach and evolve the message as your brand grows. Start with the health benefits and industry news that applies to your brand as opposed to some of the more negative topics that can put off a mainstream audience.
- Educate: As the old saying goes, “You learn something new every day.” You’re advocating healthier lifestyles. Your customers and prospective customers may not have as much knowledge as you do, and you can educate them in a way that gains their trust.
- Outreach: Having a relationship with a publication or an editor is very important when it comes to building your brand. With newsrooms shrinking though, sometimes it’s all about how the message is being delivered to the media. Orange Orchard has former journalists on our team so we know how to tell stories that resonate with the media.
- Do more than Tweet: There are more ways than ever to share your content. If you’re only on one social media platform, you’re missing a tremendous opportunity. Your brand should be actively publishing high-quality content with the appropriate keywords so people can find you. Orange Orchard has experienced professionals to manage all of your social media accounts and produce intriguing content for your brand.
Are you ready to flourish?
Your potential audience is out there waiting to hear from you, and we can help you connect with them. Reach out to us, we have the experience and industry knowledge to align with your values and brand identity. Call us at (865) 977-1973 or fill out our contact form and someone will reach out!