Social media and other free online platforms have become essential tools for nonprofit organizations. As far as donations go, 32% are inspired via social media and 30% through email outreach. But just because a platform is free doesn’t mean that it’s being utilized to its capacity; your organization still needs an effective strategy and consistent messaging to drive the change you’re looking for.
These platforms provide opportunities to raise awareness, engage supporters and inspire action without a five-figure price tag associated with it like traditional paid advertising. And while the majority of nonprofits have some form of social media or newsletter delivery service, they should be supporting your strategic animal welfare public relations plan – not the whole plan.
Here’s a couple of ways an expert communications plan can be leveraged to exponentiate the use of social media, eblasts and newsletters:
PR can help reach a larger audience
If you want to reach a larger audience, PR is here to help. Whether your mission focuses on adoption, rescues or providing sanctuary, digital platforms give you the power to share your message globally. Our seasoned team of content specialists can craft compelling narratives that not only attract but also encourage both your current and potential supporters – helping you build a more impactful presence.
Sharing – across all platforms – is caring
Public relations are a powerful tool for enhancing your reputation, but a sound strategy is key. When managed effectively, one well-crafted story can have a snowball effect, reaching new audiences and boosting your visibility, donations and volunteer engagement. PR can help get those engaging stories to share across your platforms that your audience needs to become invested – or more invested – in your cause.
In summary, there are numerous ways you can use free platforms to share your animal foundation’s mission and generate buzz around your cause. It’s OK if you’re not sure where to get started. Our team at Orange Orchard PR is ready to take your animal welfare public relations game to the next level. Give us a call at (865) 977-1973 or contact us online to get started today.