Every day, more and more companies are eschewing animal testing and pronouncing themselves as cruelty-free vendors, but your organization was founded on this principle.
While the decision to only sell products that aren’t tested on animals is worthwhile in itself, your product can get ignored as much larger companies announce their cruelty-free initiatives. These companies have more media access by virtue of their size and sphere of influence.
However, standing out from the crowd can be as easy as just telling your story.
Whether you’re a brand-new organization or an established brand, cruelty-free public relations can help you tell your story to a whole new audience.
Why is your company cruelty-free?
For many large companies, the business of going cruelty-free is just that: a business decision. They saw the direction the market was headed and made a decision to forgo boycotts and protests while grabbing some free publicity along the way.
But for you, the decision was more ethical. It was born out of a personal decision based on your love of animals and your desire not to see them live their lives in crippling conditions.
At Orange Orchard, we understand this decision because we were founded out of similar beginnings. We want to live in a kinder world and want to share our expertise with others about how to do just that.
Our professional storytellers
Storytelling is one of the most effective ways to communicate. A good story needs conflict, drama and setbacks and a protagonist who learns from experience.
Commercials, PSAs and even convention presentations all implore the use of storytelling to get your attention. Even if the ad is just a vignette about a dad who learns the hard way that he should have used a certain laundry detergent, it still tells a story. The story sells the soap.
But it takes time to learn how to tell a story effectively. As a business owner, your time has been spent developing and growing your business. You may not have had the time to master the art of storytelling and don’t know where to start.
We can help.
Our cruelty-free PR professionals have had years of practice telling others’ stories as writers or content creators. We know how to weave a tale.
Let the storytellers at Orange Orchard recount the epiphany that led you to produce animal-friendly products or chronicle your ongoing efforts to stop animal testing. Contact us on our website or call us at (865) 977-1973 to get started today.