Vegan and plant-based brands are benefitting from a rising tide of consumer interest. As more people become interested in eating less meat, Big Food is looking to capitalize on the demand.
Writing in Investment Week, Amanda O’Toole said the investment in plant-based meat alternatives will continue to grow as governments and the private sector tackle the problem of the climate change:
More and more governments and corporates are placing lower emissions at the heart of their policies and company charters, and this decade is shaping up to be a pivotal one for action on climate change. The food we consume has a huge, long-term impact on this. …With this kind of dynamic in the background, it is clear that this is a global problem which requires global solutions, and companies which can deliver them are likely to be inundated with demand.
This is why it’s important for brands seeking the attention of investors and consumers to implement strong vegan public relations strategies. Partnering with Orange Orchard, an experienced vegan public relations agency, can help your brand establish an identify that appeals to the audiences you need.
Our plant-based PR experts can enhance the visibility of your vegan brand. The Orange Orchard team has developed extensive contacts throughout the plant-based media landscape and can match the right messages with the right trade publications and mainstream outlets to reach your desired audience.
Ready to increase the visibility of your vegan brand. Contact Orange Orchard online or call (865) 977-1973.