We’ve come to a point where you don’t have to go to a health food store to find plant-based foods anymore. Now, they’re often right in the fresh and frozen meat cases alongside the traditional offerings.
And while many consumers turn to plant-based products because of environmental or animal welfare concerns, The Food Institute reports that 35% of households buy plant-based meat products just to add some variety for daily meals.
According to this article by Grace Garwood, plant-based meat alternatives and the technology behind them are a big trend to watch in 2024 and the years ahead.
What consumer trends is your company noticing?
Is your plant-based company maximizing opportunities to make headlines and get media attention?
An experienced plant-based public relations partner such as Orange Orchard can help you with featuring an expert and leader from your company on the podcast you’re listening to, or land an interview to be quoted in publication you’re reading.
By utilizing the relationships we’ve built with media contacts who cover vegan focused issues and trends, Orange Orchard can help get your company and products in front of audiences who are eager to embrace a lifestyle for both health and environmental concerns.
If you have new products to roll out, our team of professional writers will craft the press release announcing your latest offerings right as they’re about to hit store shelves. Then our media pros will utilize the established relationships with the people writing for vegan audiences to get the news in their hands.
Shouldn’t your plant-based brand be in the headlines among the trending vegan news?
If you’re ready to see what an experienced public relations partner can do to get your company noticed, contact us or give us a call at (865) 977-1973.