Keep Your Plant-Based Brand Timely with a Vegan Public Relations Strategy

by | Feb 4, 2024 | Plant-based and Vegan

Reach more consumers after the rush of Veganuary is over with a vegan public relations strategy.

On the heels of a successful Veganuary, you may be wondering how to keep the momentum going into the rest of the year. From exciting promotions across a number of dining establishments to a compelling PSA starring Ryan Eggold, the month was a major win for champions of the plant-based lifestyle. Now, it’s time to supplement your marketing plan to keep your brand visible after the global push. One recommendation is to implement a vegan public relations strategy to help identify and act on timely opportunities throughout the year.

Here’s the good news: PR is more than just sending out a press release when you have a reason to make an announcement. A proactive public relations team can help identify current trends, national awareness campaigns and more that present opportunities for you and your brand to comment on as an expert. And, if your PR team has direct experience with those innovating plant-based lifestyle and dietary solutions, they’ll be even more accurate with their strategy and outreach.

3 Ways PR Can Help Maintain Momentum

  1. Identify and Speak to Trends: From dining choices to shopping decisions, and from ESG investing to new startups, connecting with journalists covering the latest trends is a great opportunity to share some of the spotlight and be seen as an expert in all things plant-based. A good public relations team will not only spot these opportunities to serve as a source but help prepare you for the interview, too.
  2. Leverage Existing National Campaigns: There are many opportunities to join in and support existing national campaigns, like Earth Day, World Vegan Day, Animal Welfare Week and more. In the process, you can position yourself as an expert available to speak to environmental, ethical and health reasons to choose plant-based options.
  3. Create Your Own News: Sometimes the best way to boost visibility for your brand is to simply create the circumstances yourself. Lean on your team and vegan public relations plan to strategize ways to deliver engaging news, such as developing and publishing a survey or study, announcing a key new hire, or pursuing an award or speaking engagement.

At Orange Orchard, we want to you help not only stay relevant but create new noise during the quiet times. To learn more about partnering with us to develop a vegan public relations strategy that will boost your brand long after Veganuary, contact us here or by calling (865) 977-1973.