From ”The Poky Little Puppy” to “Winnie the Pooh” to “Black Beauty,” many of us start our lives hearing stories about cute, mischievous or elegant animals and their adventures.
But it’s the stories about the real animals in the world that can spark our interests into adulthood.
That’s why it’s critical that your foundation create an animal welfare public relations strategy that includes telling your story.
Your “why” is as important as your “how.” And it’s the reason that most people decide to give to a charitable organization.
Stories Raise Awareness
Most people know how the ASPCA rescues abandoned or abused dogs and cats because of a Sarah McLachlan song. They also know the problems oil spills cause aquatic animals because of Dawn dish soap.
While the needs of each animal group are different, we all know about them because each organization tells a story. And they told their story in a very public way.
Stories help people understand why the animals you care for need help. Stories also tell what donations or volunteering can do to help these animals.
A PR agency that employs professional writers can spin a yarn. But it takes someone who shares your compassion to knit an entire tapestry.
Empathy Inspires Action
For many donors, seeing a group’s actions at work inspires their contributions.
By showcasing stories about the animals you’ve helped, your donors know their gifts make a difference. People trust those charities that show that their donations aren’t just going to pay salaries.
Personalized stories also build a connection between your cause and the people who support it. By highlighting animals that have been helped by your organization, donors can see that their support matters.
Education Promotes Understanding
Public relations is the art of building relationships with an audience by informing and educating them.
In today’s busy world, many potential donors are busy with work, family and local activities. They may not realize that the animals you champion need help.
But when you tell your story the right way, you also let the public know why your cause is important.
With the right PR plan, your organization can refine its message, widen its target audience and inspire donations.
That’s why you need Orange Orchard. We employ experienced and professional writers and media relations experts who support animal welfare.
Start telling your story today by calling us at (865) 977-1973 or contacting us online.