With each passing day, the requests for more vegan products are growing. From the common consumer to social media influencers and celebrities, the number of vegans and vegetarians in the United States continues to grow. According to Statista, about 14% of U.S. consumers follow a meat-free diet. With the number of vegan consumers increasing, there has been an explosion of vegan companies over the past decade with some only joining the cause because they see dollar signs. As a vegan-owned company, how are you going to make your company stand out from the noise?

When it’s time to plant your company flag in the vegan industry, turn to a public relations agency that completely understands your goals. As a vegan-owned company ourselves, our experts at Orange Orchard are committed to making the world a kinder place for animals, and we love partnering with companies that strive for the same. Through vegan public relations, we can help position your company for success in the crowded vegan market. Here are a couple of ways we can help you.

Increased Brand Awareness

For consumers to find your product, it’s important for them to be able to recognize it. While using advertising increases the number of eyes that see your product, public relations uses strategic targeting to put your product and brand message in front of the right audience – vegans. Using proactive media outreach and professionally written content, our experts work to get your company into trusted publications. Whether through a press release about a new product offering or crafting an email campaign to advocate for your message, public relations offers an excellent opportunity to establish you as a thought leader in the vegan industry. By landing in trusted publications, consumers will recognize your company and your expertise as a true vegan.

Enhanced Social Media

In today’s world, having a social media presence is a must to help your business succeed. Throughout the day, people are constantly checking their Facebook, Instagram, Twitter and other social media accounts. This provides you with an opportunity to connect with your audience and grab the attention of new customers. Our experts can provide you with a supplemental social media calendar to help you build on your current social media strategy. This will help your account stay active while offering you a little extra time to focus on business operations.

If you are ready to partner with a vegan PR agency that is excited to help you grow, reach out to us at (865) 977-1973 or contact us online.