No matter if you’re a startup or an established business, your growth depends on the qualified lead.
While traditional marketing measures might draw more attention to your green tech business, you can generate better leads with the right PR.
Green tech public relations is about boosting your company’s reputation and telling potential customers your story.
Where PR stands out in your efforts to build your sales funnel is its ability to draw in your target audience.
Reaching Out
As any sales manager knows, getting your product in front of the right buyers is most of the sales battle. You can have a wonderful advertising campaign. But if your ads aren’t reaching the person with the purse strings, the campaign is moot.
One of the most effective ways PR professionals can help your green tech company’s efforts is through their ability to target C-Suite procurement officers and company influencers with your message.
Between the writers who know how to craft your company’s story to the media relations staff who have relationships with the right environmental and trade journalists, an effective PR agency can make you stand out from your competitors.
The Right Relationships
PR is the ability to build relationships. And the right team knows how to get you in front of the right people with the right message.
Communication is an integral part of any green tech PR campaign. And a PR agency that understands environmental solutions knows the right trade shows, conferences, podcasts and media that will be receptive to your message.
PR can also help you build a relevant message that provides value to consumers. Remember that your message shouldn’t just appeal to the media or podcast creator, it also needs to be relevant to consumers.
The Right Tools
An experienced PR agency can also help you build the right content to help your target audience understand your brand.
Promoting your company’s case studies, white papers, ebooks and interviews will help you nurture leads from the professionals who are actively researching green technology.
But if all this sounds like a task too big to handle, contact the PR professionals at Orange Orchard. Our mission is to create a greener and cleaner world using the tools our experts have honed as journalists, media relations specialists and storytellers.
If you’re ready to boost your lead generation, call Orange Orchard at (865) 977-1973 or contact us online today.