You know why you’re dedicated to having a vegan business, whether it’s your commitment to animal welfare and protecting the environment and resources, or wanting to share ways to live a vegan lifestyle.
If you’re looking to get more people to notice you and your vegan business, it may be time to partner with someone experienced in vegan public relations campaigns.
Your next customer may be someone who is already fully dedicated to living vegan, or perhaps they’re interested in some kitchen experimentation with substitutes to work in some meatless meals. Both are great opportunities to get more eyes on your business.
The interest for vegan options is growing
Lacey Bourassa writes about some of the growing statistics in this article on Plant Proteins, including “What’s interesting is the 39% of people who aren’t vegan but who actively try to incorporate plant-based foods into their diets.”
An experienced PR team doesn’t just notice headlines. They look for unique opportunities for you in the trending topics.
For example, higher egg prices have made headlines and substitutes are the subject of stories and blogs. Why not write your own blog on your company website with some of the egg replacements you enjoy and know vegans regularly use and turn to?
Lisa Gawthorne wrote this article on vegan egg substitutes that provided advice long before a dozen eggs cost an average of $4.25 – now rivaling the cost of a pound of chicken!
Providing some egg-less recipe ideas, or some easy meatless options to work into the busy weeknight family meals can be a great way to bring traffic to your company website.
A public relations partner can help you be the next source a vegan publication would like to quote.
Fashion Forward
It’s natural to think of food first with a vegan lifestyle. But if your company sells vegan skin care, you could educate people to think more about their beauty routine and make sure their face wash or lipstick isn’t tested on animals and has vegan ingredients. The handbag you carry and the shoes you wear are other areas to invite people to consider your animal-free and cruelty-free items. Your company’s next beauty tip or accessory advice to complete an outfit could help you get clicks and comments on social.
A vegan public relations partner, such as Orange Orchard, has a team of pros who build relationships with media outlets writing articles and providing coverage focused on the audience you want to reach. We also have an experienced team of writers ready to help you with press releases about your latest news, blogs and social media posts.
Don’t know where to start? Our team will listen to you and come up with a customized public relations strategy just for your company and outreach goals.
If you’re ready to take the next step to getting a PR strategy and gaining an experienced partner for your business, contact us here, or call us at (865) 977-1973.