Whether your brand is vegan, cruelty-free, eco-conscious or all of the above, there’s one thing we can all agree on: Our social conscious is changing to increasingly reflect these values.
It’s no secret that a lot of animal products and excessive amounts of plastics are used to create the things we buy and use in our everyday lives. From cars to furniture to clothing, it seems as though the more conscious the world becomes of the base ingredients and elements we use to create these products, the more people are stepping up and asking for alternatives that fit their emotional, spiritual and moral values.
2019 and “The Year of the Vegan”
Consumers are more conscious than ever about reducing their carbon footprint, and 2019 is being hailed as “The Year of the Vegan” by The Economist and Forbes.
If you’re company is helping solve the problem of waste with eco-friendly designs or targets those living or converting to plant-based lifestyles, now is the time to consider a vegan public relations strategy that can generate the awareness you need to showcase your brand’s values and initiative to be at the forefront of these movements.
What does a public relations strategy like that look like?
Telling your company’s story—specifically your ethical approach to your business—is one of the best ways to build trust with consumers and communicate that your philosophy as a business aligns with their own values.
That alignment is crucial to your success, especially as other companies enter the market, and your ability to generate awareness to those who see eye to eye with you is crucial in creating and strengthening that bond.
Obtaining media interviews, writing bylined articles, posting on social media and securing speaking engagements are all ways that you can tell your company’s story to your target audience.
Want to learn more? Contact Orange Orchard today and find out how we help businesses like yours bring your word out to the world to effect change.