So, you’re thinking it might be time to consider public relations for your organization. But, beginning a PR journey isn’t like ordering a pizza. It’s not a quick or simple decision you should just jump into. It’s important you answer these questions first.

Why do you need PR?

There are many ways your organization could benefit from partnering with cruelty-free public relations. As Forbes contributor Adrian Falk puts it:

Public relations is a great way to communicate with your target audience. It allows you to leverage the popularity of the internet and social media to communicate with a wider audience, often gaining attention internationally too.

What are you hoping to achieve? It’s important you understand your goals. Are you hoping to boost brand awareness? Build credibility? Get better content? Figure out what you need before you proceed.

How will you measure your goals?

We don’t promise results to our clients, but we do promise we’ll do our best to secure them. Building brand awareness takes time. It also takes trust.  Rome wasn’t built in a day, and neither is a successful PR campaign. It can take time to build momentum.

It’s important to recognize what you count as a win when it comes to PR. Maybe your number of social media followers makes a large jump. It could be an interview with a target publication. Or maybe the number of visitors on your website skyrockets. Know your goals and discuss them before beginning a PR partnership. It’ll benefit both you and your PR partner.

What are you looking for in a PR partner?

There are a lot of PR agencies out there. I mean, a lot. But they aren’t all created equal. Before signing on the dotted line, you need to make sure you know what you want and more importantly, need from a PR partner.

Is budget a driving factor? Location? Reputation? What about specialization? What are your dealbreakers? How important is it that your PR agency understands you and your message?

At Orange Orchard, we understand that choosing a PR agency isn’t easy. We work with clients to make sure their goals are met. We meet them where they’re at because we understand. If you’re considering partnering with PR, we’re here to answer your questions, walk you through the process and score big wins for you — whatever those might be. Give us a call and let us get started.