If your company is thinking about going vegan, you’re not alone. The Economist recently declared 2019 the year of the vegan, and Forbes echoed the sentiment by declaring veganism one of the hottest health trends for 2019.
We agree that going vegan is the right thing to do for your health, the environment and animal welfare, but it also makes smart business sense. Millennials are the largest demographic to embrace veganism so far, with a quarter of Americans age 25 to 34 identifying as vegan or vegetarian according to the Economist article. Millennials represent a massive market share, and manufacturers are ill-advised to ignore their preferences.
More than Just Food
Did you know that veganism isn’t just about what you eat? Personal care products often incorporate animal-based ingredients or test on animals. Vegans pledge not to wear clothing items made with wool or leather. Restaurants and food manufacturers aren’t the only ones getting on board with veganism. Your business could go vegan, no matter what you do. It’s a good choice by itself, but why not let consumers know about it, too?
Spreading the Word
Partnering with an agency experienced in vegan public relations can help you get the word out and align your business with the plant-based movement. Whether you’re an accounting firm encouraging Meatless Mondays or a cosmetics manufacturer going plant-based and cruelty-free, it pays to let vegan consumers know you care about health, animals and the environment.
A professional PR firm with a vegan background can help you answer important questions like:
- What social media platforms are best for reaching vegan consumers?
- What keywords should I use to optimize SEO for my plant-based products?
- How do I gain interviews and speaking engagements to reach a vegan audience?
- What can I do to promote veganism in my local area?
At Orange Orchard PR, we believe in the benefits of a plant-based lifestyle, benefits that touch personal health and global well-being. Our investment in the animal-friendly and green movement is reflected in everything we do for our clients, plus our core company values. Our passionate, professional team is ready to work for you and share your story with the people you want to reach.