In 2019, LinkedIn is the up and coming social media network. Does your plant-based business have a presence?
Most people tend to think having a presence on LinkedIn isn’t necessary. They’d be wrong. While this social network is often thought of as the stuffy suit and tie cousin to Facebook, in the past few of years, LinkedIn is quietly becoming a fast-growing online destination and an essential way for businesses to connect with both potential employees and customers.
Utilizing LinkedIn for PR
Now is the best time to leverage your plant-based company’s message on LinkedIn.
In October of 2018, LinkedIn changed its algorithm to help private users get their posts seen by more people, and they reduced the reach of power users. This means everyone except the largest users and companies have seen their average organic reach and engagement improve over the past few months. This is great news for your overall marketing budget because you don’t need to rely on advertising to reach more people on LinkedIn.
Social media marketing through LinkedIn can help your plant-based company connect with other plant-based companies, connect with former and existing employees, increase web traffic, build conversations, raise brand awareness and create brand identity. Orange Orchard’s plant-based public relations experts can help your business craft the perfect social media strategy using the platform.
Encouraging LinkedIn Engagement
Curating professional content for LinkedIn is essential for the majority of your posts. However, you can mix it up by posting tips, videos, images, quotes, opinions and links to other content. You want to encourage engagement to keep your posts in your followers feed.
When developing your plant-based company’s social media strategy, LinkedIn is not a social network you should ignore. You need to develop a strategic plan to incorporate this into your 2019 social media marketing efforts.
That’s where we come in. Consider partnering with Orange Orchard to manage your social media presence. Our public relations and social media management services can help you make the most of your LinkedIn posts. Reach out today to learn how we can help your business grow.