Podcasts are all the craze when it comes to on-demand listening. While radio has seen a slight comeback, more individuals are turning to podcasts to satisfy their listening needs and to stay up to date on subjects they care about. In fact, according to Buzzsprout, 75% of the U.S. population over the age of 12 had listened to a podcast just under a year ago. That same report states over 90 million Americans are weekly podcast listeners. With the number of individuals who listen to podcasts, they are a great medium to increase visibility and brand awareness and should be considered an asset for nonprofits.

When it comes to your nonprofit, appearing on podcasts can allow you to expand your reach and deliver your message to an audience that may have originally been unreachable through normal print mediums. But how do you land an opportunity with a podcast?

Partnering with a PR agency that specializes in nonprofit public relations can give you the tools you need to secure opportunities with podcasts in your space.

As your PR partner, our experts at Orange Orchard will use proactive media outreach to pitch story ideas to podcasts that showcase your expertise. Using our Rolodex of contacts within the industry, our experts will push your brand’s message to podcasts that reach your target audience, including donors and potential volunteers. In addition, our experts will continue to nurture that relationship to keep your nonprofit top-of-mind.

An example of this would be the podcast opportunity our team secured for our client, The Orangutan Project, on the Be The Good with Kate podcast. During the podcast, our client had the opportunity to share his nonprofit’s overall goal and mission with the host.

If you would like to land on more podcasts, give our nonprofit PR experts a call at (865) 977-1973 or contact us online.