The California wildfires. The damage Hurricanes Helene and Milton wreaked on the Southern United States. The droughts in the Southwest.
According to the National Oceanic and Atmospheric Administration (NOAA), there were 27 confirmed climate disaster events resulting in losses exceeding $1 billion in 2024 alone. These events killed and injured hundreds of people.
But they also harmed the wildlife that lived in these areas. Many animals suffered life-threatening injuries, and many more didn’t have a “home” to go back to.
That’s why your wildlife rehabilitation organization is so crucial.
However, it takes donations and volunteers to successfully run an animal rehab. In order to interest volunteers and drive a fundraiser, you need to get your name in front of a wide audience.
A wildlife rehabilitation public relations campaign can help.
Tell Your Success Stories
People want to know that their money is going to a worthy cause. But they also want to know that the cause has several success stories.
Did you rescue a deer who was suffering from smoke inhalation breathed in during a recent wildfire and nurse it back to health so it could return to the outdoors? Or did your marine wildlife rehab protect sea turtles from rough undercurrents and rapid water temperature changes during a hurricane?
An effective PR partner helps you choose the most powerful stories and writes them so they can be shared.
But it doesn’t stop there. You also need media relations experts to pitch the story to a variety of outlets so it reaches a wider audience.
Stay in Touch
To keep your organization top-of-mind, you also need to interact with your target audience. That means you should post images of the animals on your social media pages regularly.
A PR partner can help you plan a series of posts over the course of a month or quarter so that you have regular touchpoints with your followers, even when you don’t have pressing news to release.
Providing updates on the animals you’re treating or about fundraisers you’re hosting is a great way to keep in touch.
Let Your Volunteers Speak
No one can provide a better testimonial than your volunteers. By having them speak about their positive experiences with your organization, you can build a positive reputation. This not only drives donations, but also brings in more volunteers.
The writers and media relations professionals at Orange Orchard not only understand PR, we also care about wildlife. We want to make the world a kinder place for our animal neighbors by amplifying your message.
Call Orange Orchard at (865) 977-1973 or contact us online to let us tell your story and share the good works you do.