Now is the time to establish your vegan brand in the marketspace, and that’s not something you can leave to chance — or an inexperienced public relations agency.
Vegan and plant-based brands are gaining traction. Movements like Veganuary are gaining strong followings. But, predictably, meat and dairy producers are striking back with campaigns like Februdairy and Meaty March.
Without a great vegan public relations and marketing strategy, your brand could find itself lost in the shuffle of products emerging in this growing marketspace. Or you could find your brand drowned out loud anti-vegan movements.
A public relations agency can help you craft the right strategy for your vegan brand, but how do you choose the right one? Here are three things to look for.
1) Do They Get It?
While vegan and plant-based brands are gaining momentum, not all public relations agencies will understand the importance of reducing consumption of animal products or the brutal conditions animals face. If they don’t get it, your message could end up sounding hollow or inauthentic.
2) Do They Have Experience in Your Industry?
If your agency hasn’t represented vegan or plant-based brands before, they might not know lingo of your industry or the vegan consumer mindset. Look for an agency that has demonstrated experience with vegan brands, or you might spend the first six months of your campaign educating them — and correcting their mistakes — about veganism.
3) Do They Share Your Mission?
Take a look at your PR agency’s mission or vision statement. Does it align with yours? A vegan-owned agency that shares your passion for reducing meat consumption and protecting the environment might be better at telling your brand story than one that’s just about gaining client wins.
At Orange Orchard, we are a team of public relations and marketing professionals, but we’re also champions for vegan and plant-based brands. We believe that consumers can make a difference for the environment and for animals by choosing to reduce consumption of animal products. We’re also the only full-service communications agency in the U.S. that focuses on vegan and plant-based products.
If you would like to know more about how we can help you, just call us at (865) 977-1973 or contact Orange Orchard online today.