You’re scrolling your newsfeed and see the story of an orangutan getting released back in the wild. You’re listening to your favorite animal welfare podcast and are wondering how you can get your mission on there. Animal welfare public relations is here to help.

An experienced team like Orange Orchard PR can get your organization in the news in a number of ways, but let’s start with three.

Press Releases

The press release is still an effective tool to get your news out there. With an experienced PR team crafting a story-focused release, you can garner instant pickup. Whether it’s news of an animal being released back into the wild or a new study on animal abuse statistics, if the release is sent to the right outlet, you’ll see results.

Additionally, a journalist may see your release and decide to go further in-depth with your story and reach out for an interview. This will give you the opportunity to share more about your cause and can lead to a relationship with a journalist as a source on future stories.

Be An Expert

Animal welfare public relations can position you as an expert in the field. Whether it’s being interviewed for a story about your press release, or you simply providing expertise to a journalist on a separate story they’re working on, this will continue to get your organization in the news.

As folks continue to see your expertise provided, journalists will continue to reach out and people will want to hear more.


The podcast market is flooded. It’s important to make sure you’re on the right one. A podcast looking to discuss animal welfare issues and resolutions will want an expert. With this being long-form content, it’ll be important to have someone who can continue a conversation, whether it be 30-minutes or three hours. By seeing your press releases and your expertise in other stories, you’ll have the credibility to go on their show.

If you’re ready to kick up your animal welfare efforts, reach out to Orange Orchard PR at 865-977-1973 or contact us online.