Over the last 20 years, American travelers have been demanding more meaningful experiences. They want to connect with local people, see wildlife in its natural habitat and make a positive impact on the communities they visit.

Off the Beaten Path

Entrepreneurs have responded with sustainable, immersive options that take travelers off the beaten path. Ecotourism connects travelers with local people and natural habitats around the world while also supporting local economies.

The growth of ecotourism has offered plenty of opportunities. But as the field gets more crowded, providers will have to stand out in order to succeed and grow.

The Next Level

Here are four tips that can help your ecotourism brand reach the next level:

  • Identify your strengths: There are many variations on ecotourism. Some ecotourists prioritize cultural opportunities, while others are looking for adventure, wilderness, wildlife or history. Some prefer rugged accommodations, others opt for luxury. Ecotourism providers shouldn’t limit themselves to a single segment, but knowing what you do best allows you to offer a better experience.
  • Tell your story: What motivates you? Which personal experiences informed your passion for sustainable, positive travel? What have you learned from your experience? The answers to questions like these shape your brand’s narrative and help forge emotional connections that consumers and influencers alike respond to.
  • Differentiate your brand: When you know what motivates you and what you’re good at, it’s easier to stand apart from your competitors.
  • Connect with the public: Creating a potent, unique, personal identity for your brand can be critical in the ecotourism industry. Cut through the noise and tell your audience what you do and why.

Everyone has a great story, but sometimes it takes a little help to figure out what it is. An experienced ecotourism public relations agency like Orange Orchard can build your experience and inspiration into an authentic brand identity that travelers trust. If you want to know more, contact us online or call (865) 977-1973.