As of 2023, it’s estimated that we see around 5,000 ads a day. With all these companies trying to get the attention of your audience, it’s important to have a brand story that people can “feel.” Your pet franchise needs to stand out to attract customers – and authentic, emotional connections could be the solution.
One of the most effective ways to build these connections is by embodying a compelling brand story using public relations. A well-crafted narrative can resonate deeply with customers, connecting them and their emotions to your brand. You’re passionate about your franchise, and PR can help your audience connect with that passion.
Why you are the way you are
What inspired the creation of your pet franchise? And while you know your story better than anyone, but it can hard to find the right words because it’s not easy to put the meaning of your passion into words.
An experienced PR team can help you articulate your “why,” and share it with the audience that matters to you. An authentic approach, whether through a founder’s story from childhood or a defining experience, connects you with your audience. This connection builds trust and credibility, making your message more impactful.
We’re in the human era – so be more human
Humanizing your business matters. According to Forbes, it can help improve customer experience, increase engagement and help build a community for your audience to connect with. Air Jordan didn’t become what it is today without humanizing Michael Jordan in a way his audience could relate to, such as working through illness, persevering through life’s challenges, and striving for greatness.
PR can help highlight the human side of your pet franchise. Pet owners don’t just want a place to take their pets. They want to connect with a brand that shares their passion, understands their needs and aligns with what they believe.
By focusing on the emotional connections PR can leverage your brand story to help you separate your brand from the rest of your industry. When done right, your brand story will not only attract customers but can also, create long-lasting relationships. If you’re ready for your brand to connect on an emotional level, we’re here to help. Visit us online or call us today at 865-977-1973 to get started.