Providing a safe environment for animals in need requires more than casual supporters. Advocates are the network through which an organization expands their mission. But finding and developing them can be difficult to do on your own. Using public relations to communicate your message and purpose is a terrific way to connect, but it isn’t easy. That is where a PR agency who understands animal sanctuary public relations can help, like the team at Orange Orchard.
Fostering Connections
As fundraising opportunities tighten, strategies that turn casual supporters and followers into advocates who champion the cause and help raise awareness become more important. To support that need, many animal sanctuaries are recognizing the role public relations can play in sharing their stories. How much more effective might those efforts be when guided by an agency with a shared mission to make the world kinder to animals?
Orange Orchard is a PR agency dedicated to helping animals, protecting them from cruelty and providing them with a safe environment in which to flourish. We want to partner with animal sanctuaries as a way to further a shared objective to shelter and protect vulnerable species.
There are strategies that any agency will follow to help your organization raise awareness and help amplify its objectives, like storytelling, planning and connecting. But imagine how much more impactful those steps might be with an agency that really “gets” the goal and embraces the mission of your group.
Because Orange Orchard’s team is united around our love of animals and dedicated to making a positive change in this world on their behalf, we can be the best partner for an animal sanctuary interested in broadening its appeal and message.
How to get the word out
Our public relations campaign will build pathways to these opportunities. The public relations experts at Orange Orchard design a PR campaign to get the attention of supporters and inspire increased involvement. Press releases, media appearances and even owned media, like blogs and social media, are effective vehicles for a message designed to cultivate gratitude, build engagement and maintain connections.
Knowing how and where to reach out to volunteers and other supporters with a consistent message is a PR professional’s superpower. We want to help your animal sanctuary develop the advocates it needs to support and amp. With the help of your newly-energized network and continued media support, more animals in need will receive shelter and sanctuary, making the planet a little better for us all.
The professionals at Orange Orchard know PR, and we know how to champion your organization. If you want to develop deeper relationships with supporters and raise awareness of your mission, do it with public relations. Contact us to see how we can help you build more interest in your cause.