When applying for a job, it’s not a simple process of turning in an application and hearing those magical words of “You’re hired!” No, there’s a resume to consider, references and potentially several interviews to sit through with various HR representatives or executives at the company. After all, the employer wants to make sure you’re a good fit for them.
The same can be said for franchise brands. When talking with potential owners in meetings or even at Discovery Days, a franchisor is looking for the best fit for the franchise culture they’ve built. To take it all a step further, though, a potential employee or franchisee is taking just as hard a look at that same culture and wondering if the franchise is a fit for them. Think of it as dueling interviews. You might have your concerns, but the potential franchisee will have theirs, too. After all, that franchise culture will dictate everything. Seth Lederman, a Forbes Council Member, explains it best:
The reality is that the corporate culture impacts everything about a franchise system — from the strategies provided to help you succeed to the best practices that will help optimize your franchise’s performance. Even if you are your own boss, you will be participating in this more extensive franchise system, and if the company’s work style doesn’t align with yours, you could be in for a rocky road ahead.
As a franchisor, how are you attracting potential franchisees? What are you doing to put your culture on display? We can help you do both by implementing a vegan franchise public relations game plan into your franchise development strategy.
We can garner you the media attention that puts your franchise brand in the public eye by landing stories in both local and national media. We can also develop articles and releases that focus on the good news happening at your franchise. From growth to awards to charity work, we’re here to help you celebrate your wins. Both tactics make your value go up, and they also give you a chance to discuss what makes your franchise — and its culture — so great.
Our team is ready to help vegan franchise grow. Contact Orange Orchard or give us a call at 865-977-1973, and let us get started.