When I log on to your website, am I aware of what you do? Can I see that you’re an organization for the good of animal welfare or do I have to go track down an about me to understand what you do? Animal welfare public relations can help showcase your messaging.
An experienced team like Orange Orchard PR, can help establish what that message is and how to ensure it’s effectively viewed by the public.
A great example of this comes from The Orangutan Project. You click on their website and it’s clear and obvious what their message is. Right there on page one, they tell you how they’re saving the orangutan, what they need help with, and the latest news with the organization. You don’t have to go on a wild goose chase to understand.
According to a study by Yahoo and ODM Worldwide, Gen Z loses active attention for ads after 1.3 seconds. According to an article by Treetop Therapy, the average human attention span is 8.25 seconds.
What does this mean?
This means you don’t’ have long to display your message. If your goal is to be a market leader in animal-friendly makeup or the top animal-friendly clothing brand, your message better present and easy to find on your website in seconds.
Visuals are important for this, back to The Orangutan Project, there are images that grab your attention immediately that go along with their message. Baby orangutans, people coming together to help, etc. Images and visuals make a site feel more personal, professional and can grab attention quicker. Now, once that attention is grabbed, a clear-concise story and message from your brand. An experienced team like Orange Orchard PR can help identify and create this.
If you’d like to ensure your website is up to snuff, Orange Orchard is here to help. Give us a call at 865-977-1973 or contact us online.