The passion that nonprofit and animal welfare organizations like yours pour-in every day should be highlighted and praised. Animal welfare public relations strategies can help get your team deserved attention to drive awareness and donations.
The right PR partner will increase your earned media coverage and build your trust and credibility.
Earned media coverage is the end result of consistent public relations efforts. Whether it’s a podcast, an interview for Forbes, a mention on a blog, or an interview with an influencer, you’ll want to have a team that understands the right avenues to get your team coverage.
Here’s one example of how something as simple as a blog post can lead to national coverage:
The Orangutan Project shared the news through their Instagram and brand account about the rescue of a baby orangutan named Felix. Those engaging posts have now been picked up by People Magazine with the outlet providing links back to the site and links to the donation section. This is just one example how the right partnership can help your nonprofit get its news and efforts out to drive attention and a potential increase in donations.
With continued coverage like above, donors, decision makers, and anyone else that can make a difference will have increased odds of seeing the great work you’re doing. You’ll want to pick a PR team that can be a true partner to compliment everything you do. By having a team that understands what’s going on within your organization, it’ll increase the chances for continued and consistent coverage.
This will lead to increased trust and credibility in your brand. As more folks continue to see your good news and strong messaging they’ll feel better and more secure about where their money is going.
If you’re looking to launch a nonprofit campaign, increase donations, or simply get more consistent news coverage, reach out to Orange Orchard PR online. You can also contact us by phone at 865-977-1973 to see how an animal welfare public relations game plan can work for you.