Raising awareness, building trust and connecting with your target audience are essential for animal welfare organizations. A variety of public relations tools can help animal welfare groups meet these goals, but few are as efficient and effective as a powerful, thoughtful website.
Unfortunately, websites are too often overlooked as a way to drive awareness and engagement. Today’s digital strategies focus primarily on social media, with websites regarded as static and old-fashioned.
But a dynamic website can support your social media strategy while also providing key content that helps audiences understand and identify with your mission.
Regularly updated blogs and news pages provide content to be shared on social media platforms (and to be picked up by news outlets and thought leaders). A robust about page allows audiences to read about your mission and recent accomplishments as well as meet and connect with leadership and team members. Campaign or donate pages drive financial support and help build your network of supporters.
Don’t leave your animal welfare organization’s website as an afterthought. An experienced animal welfare public relations agency can help you build a site that will serve as a foundation for your digital presence, enhancing all your other digital outreach efforts.
At Orange Orchard, we specialize in digital PR strategies for companies and organizations committed to making a better, kinder world. To find out more, contact us online or call (865) 977-1973.