Take a moment to think about all the plastic you’ve used in your life. Maybe you grew up before recycling was a thing. That was me as a kid in the 1980’s. All those 2-liter bottles. All that plastic wrap. All those milk jugs. Sometimes, I wish I could go back in time pull it all out of the wastebasket.
Because the plastic I used back then is killing the planet now.
National Geographic published a set of infographics that really puts the plastic problem into perspective. Of plastic produced, 40 percent is packaging, used once and discarded. Less than a fifth of all plastics are recycled. Yearly plastic waste flowing into the oceans is equivalent to five grocery bags of plastic trash sitting on every foot of coastline.
Leading the Way to Change
Businesses and individuals are hearing the wakeup call. Consumers are looking for ways to minimize their plastic use, including buying from companies who share this commitment. Innovators are finding ways to use less plastic, coming up with biodegradable alternatives for packaging and developing affordable, reusable products.
These changes can’t come fast enough, especially for those of us who regret all those two-liters.
If you’re a business or innovator who wants to work for a better future today, you can’t make a difference if you don’t reach people like me, people who want to make a difference and reduce their impact on the living planet we call home. Partnering with an environmental public relations agency can help you reach the eyes and ears who will be most receptive to your message, and your products.
PR Can Help
At Orange Orchard, we care about the environment, and we strive to put our expertise to work for clients who care like we do. A great PR strategy for your environmental or green business should include:
- Social Media: Our social media experts know the right platforms, the right content and the right hashtags to get your message out.
- Media: Imagine interviews on TV or podcasts and feature stories in popular magazines and blogs. We know the media outlets your target audience trust the most.
- Speaking Engagements: Trade shows and conventions are a great venue to brag about your world-changing products.
- Blogging: Useful blog content will help consumers build trust in your brand will boosting search engine optimization.
Our team at Orange Orchard knows that when innovators like you succeed, it’s a win for our planet, too. Put our knowledge to work for you today.