At Orange Orchard, we are so grateful to live, work and play in East Tennessee. Our headquarters is in Maryville, right at the foothills of the Great Smoky Mountains. We are blessed with beautiful lakes and rivers, rolling hills and scenic vistas.

So it came as a shock last month when we found out that our beautiful Tennessee River, where many of us kayak, paddleboard and swim, is among the world’s most polluted when it comes to microplastics. To the untrained eye, the river looks relatively clean, but when analyzed for particles less than 5 millimeters long, it’s a different story. These particles, most of which come from plastic bags and packaging, are harmful to aquatic wildlife and humans.

A Hidden Problem

As an environmental public relations agency, we know it’s challenging to get the message across about “invisible” issues. People can get behind eradicating litter they can see, or smog that blots out skylines, but it’s hard to get passionate about something out of sight, out of mind.

Our agency is skilled at crafting compelling, informative messages that will ignite passion in your target audience and hopefully spur them to action. Some of the issues we tackle include:

  • Vegan or plant-based: Most people don’t know the environmental impacts of eating mass-produced animal products. Those impacts include increased carbon emissions and fossil fuel consumption.
  • Animal welfare: It’s easy to love your family pet, but animals who are used for product testing or are sold in the exotic pet trade need attention, too.
  • Green construction: The systems built into your home or business matter to the environment. Picking green systems and materials can make a big difference for our planet.

Getting Attention

If your environmental foundation or green business is struggling to get the attention it needs to make a change for the better, an experienced environmental public relations agency like Orange Orchard can help. We know how to frame your message, and the right media outlets to get it in front of your target audience. Our experts can rally the public behind the hidden problem you’re trying to address. For more information about our agency, call us at (865) 977-1973 or contact Orange Orchard online.